
Democrats launch a $20 million desperation project to lure back young men who overwhelmingly backed President Trump’s 2024 landslide, admitting their own failures while praising his tax cuts and blunt style.
Story Snapshot
- Speaking with American Men (SAM) spends $20M on focus groups revealing young men’s disdain for Democrats’ scripted, uncaring image versus Trump’s authenticity.
- Young men lauded Trump’s no-tax-on-tips pledge and figures like Andrew Tate for honesty, exposing Democrat weaknesses on economic relief.
- SAM founders Ilyse Hogue, John Della Volpe, and Colin Allred target gaming platforms like Twitch and Discord to reclaim the “lost cohort.”
- Despite 2025 off-year wins via turnout, SAM admits 2024 Trump surge among young men stemmed from real grievances ignored by the left.
SAM Project Exposes Democrat Disconnect
The Speaking with American Men (SAM) project, founded in early 2025 by former NARAL president Ilyse Hogue, pollster John Della Volpe, and ex-Rep. Colin Allred, allocated a $20 million two-year budget for 30 focus groups and a national media survey. Young men described Democrats as scripted and condescending, contrasting sharply with Republicans’ confident demeanor. Participants repeatedly praised President Trump’s promises like no taxes on tips or overtime, policies that delivered real relief to working families after years of Biden-era inflation.
Young Men Flock to Trump’s Economic Wins
Focus group findings highlighted Trump’s appeal on pocketbook issues, where his tax reforms boosted wages and jobs far beyond Obama-Biden stagnation. Young men felt neither party truly cared, but Republicans offered straightforward solutions without woke lectures. SAM leaders conceded this shift echoed pre-2024 warnings from Della Volpe, yet Democrats lost ground in 2024 to Trump’s direct outreach on masculinity and economic grievance. This validates conservative priorities: limited government, family-supporting policies, and rejecting globalist overspending.
SAM plans targeted ads on YouTube, gaming sites, and influencers to counter figures like Andrew Tate, whose blunt talk resonates amid perceived Democrat attacks on traditional male values. Critics mock SAM’s efforts, arguing they prove the very alienation—voters sense desperation rather than genuine listening. President Trump’s second term successes, including massive tax cuts and job growth, make such left-wing pivots look like futile copycat schemes.
Non-Traditional Outreach on Male Platforms
Hogue insists Democrats learn to “speak young men’s language” through Twitch, Discord, and Red Pill Fitness communities, platforms ignored by elite party strategists. Della Volpe claims the cohort is “not lost,” positioning SAM as a research hub for ads and influencers. This unprecedented focus marks a shift from generic Gen Z efforts, but faces skepticism from allies like Ross Morales Rocketto, who say messaging fails without addressing core male grievances like job scarcity and cultural erosion under leftist policies.
In 2025 off-year races, Democrats saw partial reversals among infrequent voters of color and youth through grassroots turnout, not ads—swinging some 2024 Trump supporters by 54%-42%. Yet low turnout risks persist for 2026 midterms, where Trump’s economic momentum and border security gains hold strong appeal for alienated young men prioritizing family stability over radical agendas.
Implications for 2026 and Beyond
SAM circulates findings among donors for Phase 2 fundraising, amid DNC avoidance of a public 2024 autopsy to dodge 2026 distractions. Partners like Movement Voter Project emphasize year-round organizing over digital gimmicks, crediting one-on-one talks for recent wins. Long-term, failure to counter Trump’s tax permanence and energy independence risks permanent realignment, as independent groups outperform flailing party machines. Conservatives see this as validation: Voters reject government overreach, embracing Trump’s proven formula of prosperity and patriotism.
Sources:
POLITICO: Democrats’ young men study (June 3, 2025)
Movement Voter Project: 2025 elections reversed 2024 shifts (Dec 2025)
Campaigns & Elections: 2025 tactics
Columbian: Democrats keep 2024 review under wraps (Dec 2025)
Swing Left: Ground Truth launch
ALM: Democratic strategies for Trump term (Nov 30, 2025)


